Philips uShare
uShare is designed as an addition to the uGrow app. The core function of this functionality is to create a community and share experience or knowledge among new parents.
Its aim is to create a new channel that allows the first time user or user of a competitor band to get to know each other. We believe the power of “words of mouth” is a strong way of expanding our source of business.
The Concept
uShare is designed as an addition to the uGrow app. The core function is to create a community and share experience or knowledge among new parents. Its aim is to create a new channel that allows the first time user or user of a competitor band to get to know each other. We believe the power of “words of mouth” is a strong way of expanding our source of business.
In collaboration with Thomas van de Moosdijk
Mission
Philips takes a holistic approach to health and covers the full range of consumer and patient needs, from living healthily, to being diagnosed and treated for an illness, to recovery or chronic care at home (Philips, 2016). To do this, Philips applies EcoDesign and circular economy principles in designing the solutions. They continuously develop new business models and ways of working with their customers to deliver better health at a lower cost and use resources in the most effective way.
FPP market
FPP is a term Phillips uses and it stands for fertility, pregnancy and parenting.
FPP market provides products or services related to these terms.
Stage 1: Fertility
Stage 2: Pregnancy
Stage 3: Parenting
Philips' Vision on FPP
Philips states that its vision is to improve the lives of 3 billion people by 2025 by offering products and services and innovation (Philips, 2012). It also focuses on sustainability, incorporating it into their company strategy. In the FPP market, Philips is working on meeting their goals through using as much recycled material in their products as they can and by applying eco-design and circular economy principles.
Background Research
Stakeholder Map.
Persona & Customer Journey Map
Empathy Map.
Value Network
Value Proposition Cavas
Value Proposition Cavas
Business Model Canvas
Concept Ideation
Philips Family Hub
Philips uShare
uShare
uShare is a concept designed to connect people with each other, through the uGrow app. Future and new parents can meet and share experiences, information and products.
Reference
1. Vision & mission - About Research - Research. (2012). Geraadpleegd van https://www.philips.com/a-w/research/vision-and-mission.html