Its aim is to create a new channel that allows the first time user or user of a competitor band to get to know each other. We believe the power of “words of mouth” is a strong way of expanding our source of business.
uShare is designed as an addition to the uGrow app. The core function is to create a community and share experience or knowledge among new parents. Its aim is to create a new channel that allows the first time user or user of a competitor band to get to know each other. We believe the power of “words of mouth” is a strong way of expanding our source of business.
In collaboration with Thomas van de Moosdijk
Philips takes a holistic approach to health and covers the full range of consumer and patient needs, from living healthily, to being diagnosed and treated for an illness, to recovery or chronic care at home (Philips, 2016). To do this, Philips applies EcoDesign and circular economy principles in designing the solutions. They continuously develop new business models and ways of working with their customers to deliver better health at a lower cost and use resources in the most effective way.
FPP is a term Phillips uses and it stands for fertility, pregnancy and parenting.
FPP market provides products or services related to these terms.
Stage 1: Fertility
The first stage is fertility in which future parents are planning to get pregnant.
Stage 2: Pregnancy
Next comes the pregnancy stage, in which parents are expecting a baby and the concept is concluded with parenting, which focuses on the early stages of childhood (until age three).
Stage 3: Parenting
Parenting is the last stage. In this stage parents need to invest money on baby products, such as a baby monitor, babydump.
Philips' Vision on FPP
Philips states that its vision is to improve the lives of 3 billion people by 2025 by offering products and services and innovation (Philips, 2012). It also focuses on sustainability, incorporating it into their company strategy. In the FPP market, Philips is working on meeting their goals through using as much recycled material in their products as they can and by applying eco-design and circular economy principles.
Persona & Customer Journey Map
Value Proposition Cavas
Value Proposition Cavas
Business Model Canvas
Philips Family Hub
The family hub would be combined with a subscription-based service, where the parents would get boxes, depending on their preferences. We envisioned a family hub where people come to meet each other, follow workshops and lectures, while at the same time having a place where they can exchange the products for new ones. Those products could then be cleaned, refurbished or recycled.
The aim of the uShare concept is to target first-time users and possibly users of a competitor brand. Throughout the research, the price of the products plays a role in the way that users make their purchase decisions. The uShare concept would attract more users based on the following reasons:
- Philips Avent is already well-known and has a good reputation
- The uShare concept is a way to lower the price of Philips Avent products.
- The uShare concept adds functionalities and values that competitor brands do not have.
uShare is a concept designed to connect people with each other, through the uGrow app. Future and new parents can meet and share experiences, information and products.
1. Vision & mission - About Research - Research. (2012). Geraadpleegd van https://www.philips.com/a-w/research/vision-and-mission.html